Golden Keef Giveaway

Each Golden Keef Variety Pack is packaged in a symbolic red, white, and blue and includes 12 cans of four Keef Classic Soda flavors: Bubba Kush Root Beer, Orange Kush, Purple Passion, and Blue Razz all infused with 10mg of hemp-derived THC. Not every pack will contain a Golden Keef can, and not every Golden Keef can is a winner, but every pack purchased and every can of THC soda raised is sending a bigger message.

The Statement Behind the Sweepstakes

This is a summer that history will remember. The nation is turning 250, and the FIFA World Cup is coming to home soil, with Team USA giving us more reasons than ever to come together and raise a can. For cannabis, it marks its own milestone worth toasting. The recent rescheduling of medical cannabis from Schedule I to Schedule III is a hard-won acknowledgment that this plant has earned its legitimate place after decades of advocacy. Yet a federal ban on hemp-derived THC drinks looms this November, a ban that would arrive uninvited to a party that this country clearly wants to keep going. Responsible operators like Keef have proven that this industry is ready for a clear, consistent framework, one that allows it to operate freely and be regulated alongside the adult beverages it sits next to on the shelf. This campaign was not designed just to sell packs and share a can in celebration this summer. It was designed with patriotic packaging to say that this category deserves to be liberated once and for all, and the shelves of Total Wine & More were the perfect stage. Being one of the earliest major retailers to open its doors to THC beverages, they helped prove this category’s legitimacy and provide Keef the golden opportunity to spark a conversation with shoppers who may not know it is under threat. “We’ve spent over 15 years building a category we believed in before most people were ready to believe in it with us, and the Golden Keef Giveaway captures everything that journey has been about,” said Matt Baumgartner, CEO of Keef Brands. “Keef has always been about taking cannabis somewhere familiar, into a great drink, cracked open with friends, and remixing expectations around what it is and what it can be. We’re hopeful that Congress will choose to keep this category alive, but if this turns out to be our last run in the hemp space, we’re going out loud and proud of how far we’ve come. Fifteen people are walking away with a cooler this summer, but everyone who picks up one of these packs is part of something bigger, and we couldn’t be more grateful for the support. This one’s for all of them.”